Ruloans, a credit distribution company, has partnered with UGRO Capital, a lending platform, to tap into the growing renewable energy finance market. As a direct sales agent (DSA), Ruloans has added rooftop solar finance products to its loan portfolio. This partnership is set to benefit from the PM Surya Ghar: Muft Bijli scheme, which is expected to increase the number of individuals installing rooftop solar panels.
The collaboration with UGRO Capital grants Ruloans access to the solar energy market and a ready customer base. In 2023-24, Ruloans conducted business worth Rs 268.33 billion. They have also launched their RUCONNECT application to reach a broader consumer audience.